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Let The PTA or PTO Members Know All About The Fundraiser

By: Johanna Ableson

Don't Assume PTA or PTO Members Get It The First Time. When you are trying to get the parents of your students behind your fundraising efforts, never be afraid that you are covering the same ground too often. Tell them many, many times why you are doing the fundraiser. It will surprise you how little makes it into your parents minds, even after they have read or heard something twice. Here are some tips to help you make sure that your important announcements get noticed and noted.

Have Specific Goals For Your Fundraiser. It is always better to be raising money for specific items or events than to be raising money "because the PTA or PTO needs it." You will find that if you communicate to the parents and teachers precisely what you are going to do with the money raised, they will be much more willing to participate.

Methods: Take Home Backpack Flyers, There are several things that should always be done in preparation for your fundraiser. One action is to send a letter (take home packet) to parents shortly after school starts telling them about the PTA / PTO fundraising plan. Mention in the letter how you're going to accomplish your money making goals. Mention to them what program or procuts you will be selling. ie catalogs sale, cookie dough sale, car wash, candy sale, smencils etc. Most will feel a sense of ownership in the PTA or PTO plans.

The second thing you will want to do is write and attach to your sales brochure a letter to the parents of your students. In this letter you will tell them again why you are doing a fundraising project. You might even take this opportunity to tell them what you spent the money on that was raised in last year's fundraiser.

Methods: Use The School Email System. If your organization or the school has many or most of the parent's email addresses, then use that as an alternate way to get the word out the your fundraiser is about to begin.

Methods: Marquee Announce your fundraiser on the school's marquee. Many parents drive to school twice a day and are likely to see it if it is left up for several days before the sale begins.

Methods: Reminders via students Send a note home with the students midway through your sale to remind them about the sale. I recommend sending it home right before a weekend so they can sell over the weekend while with family and friends. It is a good idea to put any special promotions on this note to keep it in their minds.

Methods: Signs If placed in strategic positions around the bus lanes and auto que lines, most of the parents will see them everyday. The main thing is that you don't want to simply start a sale and forget about it until "money collection" day.

Inside the school is where you want to do promotions that appeal to the students. The very best promotions will be geared toward the prizes that the students can earn. Things that are "different" will stand out to the students as the walk through the halls.

Methods: Do a live kick off This is much more motivating to students than a video presentation. They can see how the prizes work and it means that something different happened at school today. When parents ask their children about the day, they will remember this much better than sitting at their desk and seeing someone on a TV screen in their classroom.

Methods: PA System Remind students daily via regular morning announcements about the ongoing fundraising drive. This is an excellent opportunity to keep students motivated for the duration of the sale.

Working closely with your fundraising representative is paramount to your success. How you run your sale is literally as important as what you choose to sell. Planning and execution is the key to fundraiser if you want your parents, faculty, and students to support your fundraising drive. Your goal is to raise as much money as possible for your group in the particular sale you are planning. Remember, if you raise all the funds you need in the first fundraiser, you won't have to do a second one!

Article Source: http://www.articlecamp.com

AIM Fundraising is a national fundraising company that takes great pride in the fact that most of the groups it works with increase 40-400% over previous year's sales. Go to this link for complete fundraising info.

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